This is video is different because it is animated and features no performances whatsoever. There is a very striking aesthetic to this video, due to it being hand drawn and making use of colour very well. The majority of the music video is all black and white, giving the narrative a very bleak look and following the down lyrics of the song. At the end of the video a large flourish of colour is used to give an impact to the ending of the narrative and enforce its importance. Despite being animated, this video does follow the thought beats theory. There are many cuts throughout the video that cut in time with a verse or chorus shift in the song.
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