The music video opens with a shot of a dog's shadow, something that is used repeatedly throughout the video. The shot lasts for six seconds, keeping in pace with the slower build up of the song's opening.
The video cuts in time with the beat of the music to the back of the dog's head to show the red van driving past. This is the first red object to be seen in the video and this colour is a subtle theme all throughout the rest of the video.
There are several similar shots here of this character in the video that shows his importance to the narrative of the video. Again the colour red is used.
Here is a n example of thought beats being used in the video. At this point in the song the bass drops and this is done perfectly in time with the ice cream man taking a bite out of an ice cream cone.
As the pace of the song picks up the amount of cuts used increases, showing multiple shots of the ice cream truck from similar angles. Even though the same thing is being shown, the increase in the number of cuts is used to ensure that the pace of the video keeps up with the song.
Again, keeping in pace with the song a lingering shot is used here as the music slows down briefly. This shot is also an example of the lyrics matching what is being shown on screen. The way the kid is moving his hand implies that he's touching something and this matches up with the lyric "feel" being sung at this time.
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